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  • Tami Brooks

Some interesting stats on Buying Online and Picking up in Store(BOPIS)

75% of shoppers who have used BOPIS say they are  likely to make an additional purchase and 49% of shoppers made unintended purchases while picking up their items in-store


10% of all sales will be fulfilled by Click and Collect by 2025


50% of respondents have decided where to shop online based on whether or not they could pick up in-store



90% of retailers plan to implement BOPIS by 2021

38% of retailers surveyed said BOPIS was key to bringing shoppers into the store


Top Reasons Why Consumer Prefer Buy Online Pick Up In Store

Reason %age

Being able to see products before taking it home 77%

Avoid shipping costs 65%

Convenience 29%

Being able to return the product instantly 23%


Main Business Reason for Offering Buy Online Pick Up In-store

Reason %age

Gain an edge against Amazon 12.4%

Keep up with competitors 31.6%

Cater to millennial 15.6%

Attract shoppers who make additional purchases 37.6%

Other 2.8%


Biggest challengers Retailer Face While Managing BOPIS

Reason %age

Logistics and inventory tracking 45.6%

Managing and training staff 22.4%

Customer information security 16.1%

Return on investment 6%

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